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Ms. Marketing I want to be more successful with the employees and accounts I have now.

Dear Ms. Marketing: I don’t really want to grow my laboratory as much as I want to be more successful with the employees and accounts I have now. Can you help with some ideas?
 
First of all, you need to decide what success means to you. The Webster Dictionary defines success as a level of social status, achievement of an objective goal and the opposite of failure. If we break these down to help you find your answer to success we can start with the first question. Is your social status were you want it to be? This means are you working the hours you want to work and getting pay what you want to be paid for that work?

If the answer to this is no, then try some new and successful ways to change. Change takes courage. Really take a look at your business. Most successful businesses are successful because they say they are. So one of the first steps in change to become more successful is to believe and say you are.  

Are you measuring your success by the amount of money in the bank? Do you think social status or success is all about money and things? This leads us to the second definition which is achievement of an objective goal.
 
We have set some goals in our business as well as our lives. If we don’t have goals, we will never get to where we want to be. When you say you want to be more successful with the employees and accounts you have now you need to set goals with those accounts and employees. Some ways to do this may be that you want to get your work out sooner than the due date. I can tell you from experience that this will get you more work. You have to remember if you are slow they are slow, so if you have cases ready sent it on. The doctors can then make calls to patients and get them in to fill their day.
 
 How are you going to get more work out quicker? The answer may be with your employees working different hours.  If you look at changing to four 10 hours days, this will get the work in and out quicker which will help you reach both of your goals. Your accounts will be glad to get their work sooner and your employees will enjoy saving gas and spending more time with family.
 
When you are listening to your accounts find out if they may be changing their hours also. If so, ask what you can do the help with the change. You may want to offer to have lunch brought in once a week if they are cutting back on hour-long lunches. You can offer a Saturday pick up if they have moved to a weekend schedule. Help your accounts with marketing ideas and work together to help them be more successful. The more successful they are the more successful you become.
 
Now we come to the last of the definition: The opposite of failure. When you look back at some of the ideas or products that have failed you can lean from these set back. You may have learned all the new technology may not be right for you on your road to success. So failure in some areas will only make you stronger. When using new products, always keep your customers informed on what you are doing. They are always being marketing to by different suppliers. Make sure you keep up with what is new so you can let them know. Even if you are not currently offering a new product, stay informed so you can answer any questions they may have.
 
So as we start our journey on the road to success, remember you are already successful and keep a positive attitude in everything you do. Communicate with your accounts and your employees they may have some ideas to help with your business. Your customers know what they want to be successful and your employees may have successful ideas to make everyone happy.
 
So when finding your answer to what success means to you, you may discover it will change as your lives change.
 
As Albert Schweitzer once said, “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
 

About the author:

Lanier is president and owner of The Lab 2000, a dental laboratory serving a national market out of Columbus, Ga. She started her career in the dental field in 1980 with dentures and partials.  Since opening her laboratory is 1995, she has grown The Lab 2000 into one of the largest female-owned laboratories in the country. The Lab 2000 maintains it membership with the National Dental Laboratory Association, along with Georgia, Florida, Mississippi, Tennessee, Louisiana, North and South Carolina, Kentucky, Texas, Eastern Conference and the Southeastern Conference of Dental Laboratories. She is the 2009 president of the Georgia Dental Laboratory Association and serves as an NADL laboratory representative.